“I came, I saw the suffering of the dogs, and I knew: I want to change this! I had a clear vision of what I wanted to achieve.
My vision arises from the desire to leave something valuable behind.”
— Bruno Jelović
Bruno Jelović
“My vision is to fundamentally change animal welfare. I no longer want dogs from all over the world to be sent to modern countries such as Switzerland, Germany, Austria, or Scandinavia for adoption.
Adoptions should not be excluded – if a dog finds a loving and safe home through it, I will be the first to say ‘yes.’ But I strongly believe that the problem must be solved where it originates – sustainably, for both humans and animals alike.”


“Education plays a crucial role in this: children and adults must learn to take responsibility and how to interact properly with dogs. At the same time, we must combat uncontrolled breeding through neutering and spaying.
I am firmly convinced that so-called dog ranches are the right way forward – places where dogs can run freely, play, form friendships, and simply be dogs. They should receive everything they need for a good life there: medical care, high-quality food, and people who love them.”
“My goal is to turn Bosnia into a model country – a country where the suffering of street dogs is addressed through consistent neutering programs, safe ranches, and the creation of new jobs. If we succeed with this model there, it should serve as an example that can be implemented worldwide.
You can learn more about my vision in my book „Der Hundebeschützer“.
